September 19, 2022

TRADITIONAL PAY TV SERVICE REMAINS THE MOST COMMON FIRST STOP FOR VIEWING

Across the entire TV viewer base, live TV from a traditional pay TV service remains the most common first stop for viewingHub confirmed in its annual “Decoding the Default” study, which tracks the TV source that consumers turn on first when they are ready to watch. According to the researcher, 28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base. Netflix is a close second, at 23%, while no other individual source reaches double digits.

 

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