The desire to be able to find (not just “search” for) programs becomes even greater in the on-demand realm, whether viewed via cable or online sources. Now add in the multi-platform access provided via smart TVs and new services such as Sony’s PlayStation Vue—which can deliver content from any source almost seamlessly— and the necessity for universal video search becomes essential for many viewers. Equally striking, the Hub study found that 51 percent of viewers say they have watched a show on linear TV after they first found and watched it online. Learn More>>
