October 14, 2022

Study finds viewers fond of flipping channels between connected TVs and streaming-media players

For many viewers these days, the answer to the video-hardware question “connected TV or streaming media player?” now amounts to “yes,” according to a study released Thursday by Hub Entertainment Research.

That report found that while 83% of U.S. households had either a connected TV or a streaming media player, 44% had both. While 22% reported having only a connected TV, and 14% had only a streaming player.

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